The Operative is a creative industry service run by Kelly Robson and Daniel Hollier, who each have over a decade of experience in Sydney’s creative community. The Operative provides support to creative endeavour through; creative direction, project and event management, art installation, exhibition design and exhibition furniture design and fabrication. Through its extensive networks and partnerships, The Operative unifies the best creative resources in Sydney City.

We help with strategy and logistics, and can be deployed from concept to crate, or for assistance with a piece of the puzzle. We will help you to realise your project. 

Who are we?
We are a small, flexible and responsive company where quality is always more important than scale. Our view is that all clients big or small, established or emerging, deserve excellent service and support. And that requires what The Operative delivers: Big picture thinking, executed to the smallest detail.


Who do we service?
We have experience working across all sectors, from commercial and government, to small independents and individuals. We’re just as comfortable coordinating large teams of people as we are work-shopping ideas one on one.

The company we keep
After working in the creative industry for over ten years our networks have extensive reach. Having had the privilege of working and co-conspiring with the best, we are able to call upon the finest and most suitable specialist assistance when needed. This includes (but isn't limited to) audio/video, 
carpentry, welding and rigging.